An Innovative Approach to Financial Services
With over 20 years of experience in the finance and insurance industries, we have helped countless clients achieve their financial goals and secure their future.
From everyday investors to defence personnel, our expert advisers bring deep financial knowledge and a personal touch. We take time to understand your situation and build financial plans tailored just for you.
Our Approach
Robert’s desire to reshape the client experience led him to establish Apex Financial Services. Robert was determined to move away from the sales-driven culture he observed in some practices, which often felt more like a transaction rather than a trusted partnership.
At Apex, Robert has built a self-licensed practice focused on transparency, integrity, and genuine value. His philosophy is simple: provide clients with the knowledge and support they need to make informed financial decisions, without pressure or sales tactics. Every recommendation is made with the client’s best interests in mind, and he has personally trained every adviser at Apex to uphold this ethos.
Our Fees
At Apex, we want our fees to reflect the work and hours contributed to your advice. However, we also want to avoid surprises and prioritise transparency regarding our fee structure. That is why we offer a 15-minute discovery. Once we determine the areas of advice, we can provide an obligation free quote for the plan fee.
Our four-step process to your brighter financial future
Whether you are looking to secure your retirement, grow your wealth or separate from the defence force. Below is our four-step process to a stronger financial future.
OUR DISCOVERY DISCUSSION – 15 minute phone call
Our discovery meeting is a complimentary 15-minute phone call with one of our experienced Advisers. During this conversation, we’ll discuss your financial goals and current situation. It’s an opportunity for us to understand your needs and determine how we can provide value, along with what working together might look like.
INITIAL CONSULTATION – approx 1 hour
During this meeting, we dedicate time to gaining a comprehensive understanding of your unique financial situation, personal goals, and long-term aspirations. This deeper insight allows us to identify the most relevant areas to address—whether it’s wealth creation, retirement planning, risk management, or tax strategies. With this information, we develop a personalised Statement of Advice, designed to align with your needs and guide you confidently toward your financial objectives.
STATEMENT OF ADVICE – plan presentation meeting
During this meeting, we’ll walk you through your tailored financial plan in a clear and straightforward manner. Our goal is to ensure you fully understand each component—from the reasoning behind our recommendations to how they align with your goals. We encourage open conversation throughout the session, so you feel confident, informed, and comfortable asking any questions along the way.
implementation and review – on-going service
We may offer ongoing service to clients where we believe it will deliver genuine long-term value—there’s absolutely no obligation to proceed. Should you choose to continue, you’ll have access to year-round support for all your financial matters, ensuring you’re never navigating important decisions alone. Each year, we’ll meet to review your progress, update your plan as needed and discuss the best path forward.